British fashion designer Dame Mary Quant dies aged 93

The British fashion designer died peacefully at her home in Surrey on Thursday morning, a statement from her family to the PA news agency said.

The statement read: “Dame Mary Quant died peacefully at home in Surrey, UK, this morning.

“Dame Mary, aged 93, was one of the most internationally recognised fashion designers of the 20th century and an outstanding innovator of the Swinging Sixties.”

Born in south-east London on February 11 1930, Dame Mary was the daughter of two Welsh school teachers.

She gained a diploma in the 1950s in Art Education at Goldsmith’s College, where she met her husband Alexander Plunket Greene, who later helped establish her brand, he died in 1990. The designer is survived by her son Orlando, three grandchildren and her brother Tony Quant.

Dame Mary was taken on as an apprentice to a milliner before making her own clothes and in 1955 opened Bazaar, a boutique on the King’s Road in Chelsea.

Her far-sighted and creative talents quickly established a unique contribution to British fashion.

She was one of the most influential figures in the fashion scene of the 1960s and is credited with making fashion accessible to the masses with her sleek, streamlined and vibrant designs.

Among her collection, she is arguably best known for conceiving the mini skirt as well as helping to develop the mod style in the 1960s.

She began experimenting with shorter hemlines in the late 1950s, culminating in the creation of one of the defining fashions of the following decade.

In 2014, Dame Mary, who named the skirt after her favourite make of car, recalled its “feeling of freedom and liberation”.

She said: “It was the girls on King’s Road who invented the mini. I was making clothes which would let you run and dance and we would make them the length the customer wanted.

“I wore them very short and the customers would say, ‘shorter, shorter’.”

Other styles from the 1960s included Peter Pan collars, as well as knitwear, swimwear and accessories and garments made using Butterick patterns.

Dame Mary also revolutionised the high street with hot pants, and trousers for women, as well as accessories, tights and make-up, while using the daisy brand design that became synonymous with her creations.

Her clothes were popularised by Jean Shrimpton, Pattie Boyd, Cilla Black and Twiggy.

She broke into the American market in 1962 following a deal with US department store chain JC Penny for clothing and underwear design.

From that point onward, she was inundated with requests for designs in various fields from Britain, Europe and US.

In 1964, she launched her own cosmetics brand. She resigned as the director of the company in 2000 after a Japanese buyout which soon produced more than 200 Mary Quant Colour shops in Japan.

She was made a dame for services to British fashion in the 2015 Queen’s New Year list and was appointed a member of the Order of the Companions of Honour in the most recent New Year Honours list.

The special award is granted to those who have made a major contribution to the arts, science, medicine or government.

She was also awarded the prestigious Hall of Fame Award by the British Fashion Council for her contribution to British fashion in 1990.

In 2021, actress and film producer Sadie Frost created a fashion documentary about Dame Mary called Quant.

Contributions to the biographical film came from prominent figures in the world of fashion such as supermodel Kate Moss, designer Dame Vivienne Westwood, beauty entrepreneur and make-up artist Charlotte Tilbury, designer Jasper Conran and designer Dame Zandra Rhodes.

A Victoria & Albert Museum exhibition documenting the first 20 years of her career from 1955 to 1975 is set to open in Glasgow’s Kelvingrove Art Gallery And Museum next month following an international tour which included Australia, New Zealand, Taiwan and Japan and runs in London in 2019 and Dundee in 2020.

At the time, Dame Mary said: “It was wonderfully exciting and despite the frenetic, hard work we had enormous fun.

“We didn’t necessarily realise that what we were creating was pioneering, we were simply too busy relishing all the opportunities and embracing the results before rushing on to the next challenge!”

Following the news of her death, the V&A praised the impact of her “trailblazing vision” on the fashion world.

A tribute posted on the museum’s official Twitter account read: “It’s impossible to overstate Quant’s contribution to fashion.

“She represented the joyful freedom of 1960s fashion, and provided a new role model for young women.

“Fashion today owes so much to her trailblazing vision.”

Jenny Lister, the curator of the Dame Mary exhibition at the V&A, said the fashion world “owes so much to the revolutionary, trailblazing Mary Quant”.

In a statement to the PA news agency, Lister said: “It’s impossible to overstate Dame Mary Quant’s contribution to fashion.

“With her unique sense of humour, style, and determination to democratise and share the fun and creativity of her designs, she provided a new kind of role model for young women, creating a space for them to be themselves.”

She added that Dame Mary helped to define Britain’s global identity as a “centre of street style and innovation” with signature looks including PVC macs, colourful tights, the skinny-rib sweater, the mini skirt and her classic daisy logo.

“She blasted through barriers of snobbery and tradition, with her vision of fashion as a way of resisting stereotypes, with well-made clothes and cosmetics that were empowering and liberating, as well as affordable”, she added.

Alexandra Shulman, former editor-in-chief of British Vogue, also described the designer as a “visionary”.

She wrote on Twitter: “RIP Dame Mary Quant. A leader of fashion but also in female entrepreneurship- a visionary who was much more than a great haircut.”